Holiday buyers are serious, leading to quicker sales & fewer negotiations.
Does this scenario look familiar? A seller’s home has been on the market longer than expected, and they’re starting to feel frustrated, especially now that the holiday season is fast approaching. We get it. The idea of pulling a listing to wait for the new year can be tempting. But before making that decision, there are good reasons to keep that home on the market.
I have some simple but effective ways to convince my clients to keep their homes on the market. Let’s walk through five key talking points to help guide them toward a smart decision.
1. Less competition means more visibility. Start by acknowledging the trend. Many sellers pull their homes off the market during the holidays. The seasonal decline in listings is typical and can create a huge advantage for those who stay on the market. With fewer homes available, your client’s home will naturally stand out to more motivated buyers.
I often say, “This is a great chance for their home to shine without getting lost in the sea of other properties.”
2. Holiday buyers are highly motivated. Emphasize that buyers who are actively looking during the holiday season are often serious. These aren’t just casual browsers; they’re motivated, frequently due to pressing timelines. Maybe they’re relocating for a new job or want to settle into their new home before the holidays.
I remind my clients that this urgency can work in their favor because serious buyers are less likely to haggle over minor details or drag out negotiations.
3. Seasonal benefits for showing the home. Take advantage of the holiday season to showcase your home at its coziest. Gently suggest adding a few seasonal touches, like a wreath on the front door or some warm throws in the living room. These little details can help buyers picture themselves celebrating the holidays in that space.
Creating an emotional connection can go a long way, especially for buyers who are ready to settle in for the season.
4. Mortgage rates are easing. While rates have fluctuated this year, they’re predicted to drop slightly from recent highs. This is good news. I like to mention to my clients that loan applications are already increasing, signaling that buyers are feeling more confident.
Motivated buyers with slightly improved rates are an ideal scenario for sellers. This can encourage your clients to keep their homes listed.
5. Prices and demands are stabilizing. The market has been a bit of a roller coaster, but things are starting to level out. This stability can reassure buyers who were previously on the fence. When your clients see that demand and prices are stabilizing, they’ll feel more confident about their listing.
Let your clients know that while it’s common for some sellers to hit pause during the holiday season, the current market conditions present a fantastic opportunity for them.
Lastly, don’t forget to always offer to strategize with them and show them that you are always available to support them at every turn toward a successful sale. Keep the momentum going through the holidays.
If you’re looking to lay the groundwork to thrive through the new year, contact us today. You can call us at (210) 332-2359 or send an email to careers@nealteam.com. We’re excited to chat about how our team can empower you to work smarter, not harder, and help you make more money than ever in 2025.
