Find out how online reviews can make or break your real estate deals.
How did we get over 1,650 five-star reviews from our clients online? Let me give you a scenario: a homebuyer considering relocating to San Antonio but not having a go-to agent would first go online to search for the best Realtors® in town.
Now, I want you to think about this: if a potential homebuyer or seller searches for your name, what do they find?
- Tons of glowing five-star reviews? Great!
- A few mixed reviews? A cause for concern.
- Nothing at all? That’s a red flag.
Your online presence can make or break the deal, and reviews are valuable to attract potential clients. But how do you get reviews? Today, I’ll share two of the best websites to get reviews, why they matter, and five simple ways to make sure you’re getting more of them.
The best places to get reviews to stand out as a Realtor® are Zillow and Google.
First, Zillow is currently the most visited real estate website, which is why our team focuses on collecting reviews there. We are proud to have nearly 1,700 five-star reviews, which serve as social proof of the quality service and care our agents provide our clients. Each review reflects our clients’ appreciation and adds to the reasons why so many people choose to work with us.
Next, Google stands as the leading search engine. Everyone relies on it, and reviews are important to establish your credibility and make it easier for your clients to find you.
Now we know the value of reviews for your real estate business and reputation, here are five easy ways to rack them up:
1. Bring it up early. When you meet a client, casually mention that your goal is to get a five-star review at the end of your work together. This sets expectations right from the start and makes it easier to remind them later.
2. Hero moments. Help your client overcome a big challenge during the process. Point it out and ask them to highlight it in their review.
3. Add a link. Add a review link in your email signature to make it easy for clients to leave feedback. With just one click, they can share their experience without much of a hassle.
4. Don’t be shy. Don’t hesitate to ask for reviews because you need them to build your online presence. Whether you’re communicating in person, through text, or via email, make it a practice to request a review. Most clients are happy to help if you simply ask.
5. Guide them: Encourage clients to share specific stories or experiences in their reviews. Having them highlight particular moments or challenges you both overcome creates more engaging and relatable testimonials.
Pro tip: If you’re just starting out as an agent, focus on collecting reviews on Google. Ask colleagues or people you know to leave a Google review, even if they haven’t bought or sold with you yet. It’s a great way to build your reputation online.
If you’re curious about working with a team built on five-star reviews, we’d love to chat about how we can help you grow a business full of happy clients. Give me a call at 210-632-4780 or send an email to careers@nealteam.com. Lastly, don’t forget to leave a review if you found these tips helpful. I’d love to hear from you.
